One thing about people who are passionate about fashion, they always want to share their passion with the world. Be it with fellow fashionistas or with newbies looking to better understand the world of fashion. The good news is, that it has never been easier to set up a website and speak to the world. If you’ve always wanted to be the managing editor of an online fashion magazine, here are some tips to get you started.

Get The Right Domain Name and Web Host

Your web address needs to be short and catchy, and it needs to make your website stand out in the crowded fashion niche. The good thing about the fashion industry is that it isn’t as constricting or as “stuffy” as other business niches. You have a greater creative licence to use a fun or even naughty magazine name, which should also serve as your domain name. Web hosting from a reputable company is what you’ll need next. A web host stores your website on their servers, making it available to internet users the world over. Get a web host that offers fast speeds, impregnable security, and competitive pricing.

Find a Niche You are Passionate About

The fashion world is immense, you need to identify the niche(s) that best suit your expertise or you will drown amidst millions of other generic fashion sites. Having a niche not only differentiates your fashion magazine, it also allows you to be an expert in a narrower fashion sphere. It helps to find the niches that are popular in the market that you are targeting with your magazine and learn everything you need to so that you’re an expert voice in the community.

When choosing niches, avoid fads, which, much like cryptocurrency, are sometimes hot and sometimes unpopular. Find a niche that is sustainable long-term, one that you can base your brand around without fear of losing your relevancy.

Don’t Neglect Expert Interviews

The fashion world is driven by personality, more so than most other industries. Invest time and resources in gaining connections with fashion designers, models, taste-makers, personal stylists, and other experts who are relevant within the niche you have chosen and the market that you serve. Then, interview them for your magazine. As a rule, you should have at least one high-quality interview per month. Interviewing the right people is a shortcut version of influencer marketing. Their appeal will drive traffic to your site, and you get to learn from experts who may have a better understanding of the fashion world.

Use Original Photography

Fashion Is Not Only for the Young and Skinny - The New York Times

Fashion is inherently visual, and if you want to stand out from your competition, you should avoid the same stock photography they use. Make the effort to personally photograph the pieces you profile, you don’t need to hire ‘professional’ models, model them yourself, or rope in some friends to help you out. Attend events and carry a decent camera with you. Using original photography conveys your passion and dedication to your readers.


The first step to owning an online fashion magazine is finding a short, unique, and memorable domain name and a reliable web host. To grow your readership, you need to focus on a niche that’s popular in your market, leverage expert interviews, and use original photography.