You have a great eye for fashion. And you want to share that eye with everyone else. But in order to showcase your talents, you need to get more readers for your magazine. With over 26,000 fashion brands out there, many of which with their own magazines, there is some serious competition for attention. If you want to stand out, here are five tips to amp up your digital fashion magazine.
Identify a Niche
With so many fashion magazines and brands out there, the best way to stand out is to be unique. To that end, you can’t be everything to everyone and maintain your brand individuality. Instead, it’s always best to identify a niche and stick to it as best you can.
A niche can be whatever you want it to be. You can focus on a specific type of fashion, like French designs or minimalism. You can also make your magazine’s style a niche. For example, use fun language, extra colorful photography, or creative layout choices.
Find something to make your magazine unique, and you’ll quickly stand out among the pack.
Write and Design For Your Audience
Now that you have your niche, it’s time to think about your audience. You’re not making this magazine for your own entertainment; you want the readers to enjoy the content most of all! With that in mind, make sure you write and design your magazine to suit your readers’ tastes.
The first step is to perform an audience analysis. What kind of people are reading your magazine. Think about demographics like gender, age, job position, income, etc. Then, think about what kinds of things interest your primary demographic.
For example, if you find your primary demographic is older high-level business owners, you likely wouldn’t want to add lots of corny jokes and pop culture references. You should probably keep it more on the professional side. However, if your primary readers are teenage girls, it’s entirely reasonable to add jokes and references. Build your magazine to fit your readers, and they’ll love it that much more!
Use Original Photography
Stock and brand photos are great for simplicity and quality. But there’s one major problem: Everyone can use them! And if every other digital fashion magazine is using the same photos as you, you’re not going to stand out. The best way to amp up your magazine is to use original photography.
Yes, it takes more effort and money to create original photographs. But it’s well worth it in the end. If you capture a one-of-a-kind shot of a trending product, everyone will want to share your images, expanding your magazine’s reach exponentially!
You can even take the power of original photography to the next level by adding some of your own unique style. For example, if you want your magazine to focus on minimalist fashions, make your photography minimalistic. Now you have high-quality original photography that also matches your niche. That’s doubly unique!
Make Your Social Media Content Stand Out
You know how important your magazine layout is. But digital magazines aren’t standalone content anymore. As soon as you add the word “digital” to anything, it instantly becomes a multi-platform creation! You’ll need to extend your magazine storytelling to social media, your website, and other platforms across the internet. And they all need to be consistently high-quality.
Of course, you’re busy designing and writing your magazine. You might have time to put the same amount of effort into social media and website content. Luckily, there are thousands of free fashion poster templates available on websites like PosterMyWall.
Simply find the templates that best fit your brand, customize the information in the easy drag-and-drop editor, and save the graphic to your device. You’ll have professional-level graphics for your website and social media promotions without taking time out of your busy schedule. It’s the best way to promote your fashion magazine online without the effort.
Attend Industry Events
Your fashion magazine might be digital, but that doesn’t mean all your marketing has to be. One of the best ways to amp up your magazine is to attend industry events and talk to people. In person. Like in the same room as them!
Everyone attending a fashion event is obviously interested in fashion, which means they’ll likely be interested in your magazine. At the very least, you might be able to pick up a few more subscribers attending industry events and promoting your magazine. You could also find inspiration for your next issue or, even better, find a like-minded person who could help you make your magazine even better!
Running a digital magazine shouldn’t mean you’re stuck in front of a computer screen all day. By going out into the world and interacting with other fashion-forward people at industry events, you can really amp up your digital fashion magazine in several ways.
Take Your Digital Fashion Magazine To The Next Level
There are tons of fashion magazines out there. Break through the pack and amp up your digital fashion magazine by identifying a niche, creating with your audience in mind, using original photography, designing high-quality content for social media and your website, and attending plenty of industry events. With a little elbow grease, you can make your digital magazine the next big thing in the fashion world!